fastcompany : Why WhatsApp Is Returning To Its Roots–And Copying Snapchat

Similar to Snapchat and Instagram's Stories features, WhatsApp status messages last 24 hours and then disappear, and you can add to them throughout the day. But the company is celebrating it today by rolling out a new feature, Status, that's reminiscent of how it got its start. WhatsApp currently has 1.2 billion monthly active users who send a whopping 50 billion messages a day. For instance, you could post eight status messages chronicling your day of sightseeing in a new place. All those users are also sending 3.3 billion photos, 760 million videos, and 80 million GIFs each day.


Why WhatsApp Is Returning To Its Roots–And Copying Snapchat

Eight years ago, the first lines of code in what would eventually become WhatsApp were being written.Originally, all the app let you do was post a status–a way to tell your friends that you were at work or traveling during the day and would be unreachable.Eventually, founders Jan Koum and Brian Acton decided to add messaging capabilities as well, and the app evolved into the powerhouse that it is today.

Why WhatsApp Is Returning To Its Roots–And Copying Snapchat
VideoImage Some Wall Street Investors Skeptical of Snapchat IPO 3:06 Snap Inc., the parent of Snapchat, the popular disappearing messaging app, is facing some criticism from major investors about its upcoming initial public offering.WSJ's Lee Hawkins explains.Rod Chester News Corp Australia NetworkLOOK out Snapchat, it's an attack of the clones — again.






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