"recode" : WhatsApp has hired its first COO: Facebook exec Matt Idema

referring to It's also vowed to avoid advertisements, which drive the bulk of revenue for Instagram and parent company Facebook. To do that, WhatsApp has brought on its first COO: Facebook executive Matt Idema, who was most recently leading product marketing for all of Facebook's business products worldwide. WhatsApp, the messaging app that Facebook acquired for $22 billion back in 2014, doesn't make any money. WhatsApp now has 1.2 billion monthly active users, so there is certainly an audience available for whenever WhatsApp turns this idea into something more tangible. He'll oversee these efforts and, presumably, help WhatsApp scale up business teams when the time is right.


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WhatsApp Appoints Facebook Executive Matt Idema As First COO


WhatsApp Appoints Facebook Executive Matt Idema As First COO
Matt's role in upgrading WhatsApp MessengerBefore Matt joined WhatsApp messenger, he was the leading product and marketing manager of Facebook. Facebook took over WhatsApp messenger in 2014 at the cost of $22 billion deal. We can offer you more details on WhatsApp messenger monetization once it starts testing the beta. The company recently appointed Facebook executive Matt Idema as the first-ever COO. Thus, the businesses can sue this feature for sending messages to the targeted audience directly through WhatsApp Messenger.

Facebook Looks To Get The Ball Rolling On WhatsApp Monetization In India


Facebook Looks To Get The Ball Rolling On WhatsApp Monetization In India
After a pilot launch in India, the company might roll out WhatsApp for business to other regions which can set the ball rolling for monetization of the platform. Several small businesses in the country use WhatsApp as the preferred method of communication with existing and prospective clients. After appointing a COO for WhatsApp, Facebook is now working rapidly towards monetization of the platform. India has 35 million small and medium business enterprises, and provides a substantial opportunity for WhatsApp. Reports suggest that the company is working on "WhatsApp For Business," a version of the app aimed at small enterprises to help them manage clients better.


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