China's WeChat Takes on WhatsApp in Africa
WeChat stands at a major disadvantage as WhatsApp is used far more widely, making users naturally reluctant to choose a rival service.But WeChat is betting an array of services that include money transfers, prepaid electricity and airtime purchases and its experience in selling products to lower income users in the villages of China will loosen the Silicon Valley grip."That's at the heart of the story for us because we knew that we were late to the market compared to other instant messaging apps and so we realized that focusing on chat services was not the most practical way to get to market," WeChat Africa head Brett Loubser told Reuters.
China's WeChat takes on WhatsApp in Africa
China's WeChat takes on WhatsApp in AfricaThe move is leading the South Africa-China joint venture down a fiercely competitive path.WhatsApp,WeChatBusiness Local World
China's WeChat takes on WhatsApp in Africa
JOHANNESBURG — Late to the party, WeChat, China's biggest Internet-based mobile messaging platform, is scrambling to get a piece of the action in the booming African market.The move is leading the South Africa-China joint venture down a fiercely competitive path as Facebook's WhatsApp is already part of the social media fabric in most African countries.Africa is not often the scene of battles between tech giants, but the outcome could help determine who can turn the exponential growth in online messaging services into profits.
Comments
Post a Comment