Can WeChat Beat WhatsApp In Africa By Doing The Opposite?
WeChat South Africa CEO Brett Loubser.Photo: blog.wechat.comWeChat, China's biggest Internet-based mobile messaging platform, wants a piece of the African market and to get there, it appears to be doing the opposite of WhatsApp, its biggest competitor on the continent.In Africa, WeChat is at a disadvantage.
China's WeChat takes on WhatsApp in Africa
By Tiisetso MotsoenengJOHANNESBURG (Reuters) - Late to the party, WeChat, China's biggest Internet-based mobile messaging platform, is scrambling to get a piece of the action in the booming African market.The move is leading the South Africa-China joint venture down a fiercely competitive path as Facebook's WhatsApp is already part of the social media fabric in most African countries.Africa is not often the scene of battles between tech giants, but the outcome could help determine who can turn the exponential growth in online messaging services into profits.
RPT-AFRICA-BUSINESS-China's WeChat takes on WhatsApp in Africa
(Repeats to additional subscribers)* WhatsApp used more widely than WeChat* Facebook yet to leverage WhatsApp's popularity to make money* WeChat almost unknown in some part of Africa* WeChat betting a suite of additional features will attract usersBy Tiisetso MotsoenengJOHANNESBURG, July 22 Late to the party, WeChat, China's biggest Internet-based mobile messaging platform, is scrambling to get a piece of the action in the booming African market.The move is leading the South Africa-China joint venture down a fiercely competitive path as Facebook's WhatsApp is already part of the social media fabric in most African countries.Africa is not often the scene of battles between tech giants, but the outcome could help determine who can turn the exponential growth in online messaging services into profits.
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